Systems and methods for identifying and correlating an advertised object from a media asset with a demanded object from a group of interconnected computing devices embedded in a living environment of a user
US12389077B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 6, 2024 |
| Grant date | Aug 12, 2025 |
| Priority date | — |
| Expiry date | Jun 6, 2044 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for identifying and correlating an advertised object with a plurality of interconnected computing devices embedded in a living environment of the user. For example, a media guidance application implemented at a set-top box with a television may receive a signal from a printer indicating that cartridge ink is low. When the user is watching a television show and an advertisement relating to printer cartridges is being played, the media guidance application may identify that the advertised printer cartridges may be something that the user needs, and may then send a notification to a user of the advertisement. In this way, the media guidance application correlates advertisements from a media asset with a user's actual needs, which may improve the advertisement conversion rate for advertisers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.