Dynamic code integration within network-delivered media
US12395711B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 3, 2024 |
| Grant date | Aug 19, 2025 |
| Priority date | — |
| Expiry date | Apr 3, 2044 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8456
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are described for dynamically generating a graphical code that is placed within an advertisement, which may in in turn be placed dynamically over video or image content delivered to a client device. A portion of a stored advertisement unit may be created to have a color-coded section designated to be later replaced with a graphical code. When a user requests to view image or video content on or in which a given advertisement will be shown, a server may generate a tag that contains a URI that includes tracking parameters to identify what advertisement was scanned and/or other data associated with the advertisement, a publisher, or a client device. A graphical code may be generated to represent the given URI, then that graphical code may be inserted into a previously color-coded area of an ad creative before delivery to a client device for presentation.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.