Determining user affinities for content generation applications
US12417244B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 6, 2024 |
| Grant date | Sep 16, 2025 |
| Priority date | — |
| Expiry date | May 6, 2044 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, computer systems, computer-storage media, and graphical user interfaces are provided for determining user affinities by tracking historical user interactions with tagged digital content and using the user affinities in content generation applications. Accordingly, the system may track user interactions with published digital content in order to generate user interaction reports whenever a user engages with the digital content. The system may aggregate the interaction reports to generate an affinity profile for a user or audience of users. A marketer may then generate digital content for a target user or audience of users and the system may process the digital content to generate a set of tags for the digital content. Based on the set of tags, the system may then evaluate the digital content in view of the affinity profile for the target user/audience to determine similarities or differences between the digital content and the affinity profile.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.