User engagement modeling for engagement optimization
US12417468B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 28, 2021 |
| Grant date | Sep 16, 2025 |
| Priority date | — |
| Expiry date | Dec 15, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0243
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer-readable media for user engagement modeling for engagement optimization are disclosed. Based (at least in part) on one or more user engagement models, a user engagement modeling system determines an uplift score for a user of an Internet-accessible service. The uplift score comprises an estimated effect on one or more user engagement metrics of an incentive to interact with the service. The uplift score is determined based (at least in part) on values of the user engagement metric(s) for the user in a treatment group and values of the metric(s) for the user in a control group, in view of propensity score to be in either group. The treatment group is offered the incentive, and the control group is not offered the incentive. The system determines that the user is or is not offered the incentive based at least in part on the uplift score.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.