Determining search engine visibility metrics for a website
US12423366B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 10, 2024 |
| Grant date | Sep 23, 2025 |
| Priority date | — |
| Expiry date | Oct 10, 2044 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/24578
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Disclosed are techniques for determining search engine visibility (SEV) metrics for a target website. A computer system can: obtain a group of keywords for the website, for each keyword: poll a third party data analytics provider for keyword information, receive the information including keyword position data and search volume data, identify a click-through-rate (CTR) for the keyword based on processing the keyword position data and the search volume data, determine a SEV score for the keyword based on: determining an estimated number of clicks for the keyword based on the keyword position data, the search volume data, and the CTR, determining a gamification value based on a logarithmic relationship between the keyword position data and the search volume data, and determining the SEV score based on the estimated number of clicks and the gamification value, then combine the SEV scores to generate a composite SEV score for the website.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.