Method of evaluating consumer choice through concept testing for the marketing and development of consumer products
US5124911A · kind A · utility
150Cited by
0References
15Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Apr 15, 1988 |
| Grant date | Jun 23, 1992 |
| Priority date | — |
| Expiry date | Apr 15, 2008 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0204
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of concept testing which includes performing a multi-attribute evaluation of prompts comprising concepts and existing products which compete in the same consumer market, eliciting from consumers evaluations of the extent to which each attribute ideally should be possessed by a product in the same consumer market, eliciting from consumers evaluations of their likelihood of purchasing the existing products and products described by the prompts, performing an independence factor analysis, and calculating for each prompt the deviation of the attribute evaluation from the mean.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.