Video distribution of advertisements to businesses
US5761601A · kind A · utility
Inventors
Key dates
| Filing date | May 1, 1995 |
| Grant date | Jun 2, 1998 |
| Priority date | — |
| Expiry date | May 1, 2015 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/25883
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The present invention provides systems and methods for distributing full motion video media, usually in the form of advertisements to a plurality of businesses, such as retail stores that are dispersed over a wide geographical area. The programs are transmitted from a distribution center to a multitude of receiving sites via satellite and are receivable via antennae at the receiving sites. Television monitors located at selected points in the receiving sites display the programs to an audience, which usually will include shoppers in the course of shopping. The invention provides for customizing video programs for particular target audiences or markets, such that the series of programs played in one receiving site could be quite different from that played in another.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.