Context-based transactions using broadcast advertising
US5774534A · kind A · utility
Assignee
Inventor
Key dates
| Filing date | Jun 18, 1997 |
| Grant date | Jun 30, 1998 |
| Priority date | — |
| Expiry date | Jun 18, 2017 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A broadcast network, which may have multiple affiliated television stations each broadcasting in different geographic areas, is provided with one or more easy-to-use telephone numbers. The broadcast network, in turn, assigns one or more the these numbers to its affiliated television stations, each of which allows advertisers to prominently display one of its broadcast network's telephone numbers in direct-response television advertisements broadcast by the affiliated stations in their respective geographic areas. Different advertisements broadcast on different television stations affiliated with that broadcast network may then display that same number, regardless of the geographic area in which the broadcast is received, and the time at which the advertisement is displayed. When a particular advertisement sponsored by a particular advertiser is displayed on a TV program, viewer/listeners can dial the broadcast network's telephone number in response to the advertising, in order to initiate a transaction. The call is routed based upon its "context", to a specific terminating telephone number for a transaction processor serving the advertiser associated with the advertisement. "Contex…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.