Banner advertising display system and method with frequency of advertisement control
US5937392A · kind A · utility
499Cited by
4References
19Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jul 28, 1997 |
| Grant date | Aug 10, 1999 |
| Priority date | — |
| Expiry date | Jul 28, 2017 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign information from the database to control the relative ratios of serving ads, the distribution of ads throughout the day, and any triggering mechanisms for controlling what ads are served.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.