Method of delivery, targeting, and measuring advertising over networks
US5948061A · kind A · utility
2,505Cited by
11References
50Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 29, 1996 |
| Grant date | Sep 7, 1999 |
| Priority date | — |
| Expiry date | Oct 29, 2016 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.