Point of purchase label constructions
US5955166A · kind A · utility
Assignee
Inventor
Key dates
| Filing date | May 29, 1997 |
| Grant date | Sep 21, 1999 |
| Priority date | — |
| Expiry date | May 29, 2017 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10T428/24793
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A display assembly uses a particular point of purchase label construction associated with a point of purchase display construction associated with a displayed item for purchase that does not take up valuable area that is covered by price stickers, or the like, and in a manner that allows a retail establishment to save up to several hours a week in prominently displaying point of purchase messages. The label construction includes a label face stock having first and second faces, an opaque release liner stock also having first and second faces, the first face of the release liner ply having an adhesive release coating (such as silicone), and the second face of the release liner having first, point of purchase, indicia imaged thereon (such as "As Advertised"), and a pressure sensitive adhesive (preferably repositional) between the adhesive release coating the label face stock to releasably hold the plies together. A single line of weakness (such as a microperforation) is typically disposed in the release liner stock separating it into a first portion having the first indicia, and a second portion that is smaller than the first and readily removed to expose adhesive on a portion of the…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.