System for tracking consumer exposure and for exposing consumers to different advertisements

US5966696A · kind A · utility

Assignee

• INFORMATICA LLC · US

Inventor

• Stephen G. Giraud · Petaluma, US

Key dates

• Filing date: Apr 14, 1998
• Grant date: Oct 12, 1999
• Expiry date: Apr 14, 2018

Classification

• Technology area (CPC G): Physics
• CPC primary: G06V20/54
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An advertising system is adapted to tracking consumer exposure to a number of different advertisements and to expose consumers to several different advertisements. The system simultaneously measures the number of consumers viewing different advertisements, while displaying different selected advertisements for viewing by the consumer. The system includes a display for displaying advertisements and other information. The system functions in either one of an idle mode, wherein potential consumers are not within a sensed proximity range, and an active mode, wherein the presence of potential consumers within the proximity range is detected. In the idle mode, the system displays programmed non-advertisement information. In the active mode, the display displays a programmed sequence of advertisements, that includes full-motion color commercials that may be interspersed with other information. A sound module may be provided for generating an audio portion of the advertisements. The time period of the active mode is sensed for determining the portions of the programmed sequence of advertisements that were displayed during the active mode, for determining particular advertisements that may …