Method and system for presenting customized advertising to a user on the world wide web

US6009410A · kind A · utility

Assignee

• AT&T CORP. · US

Inventors

• Suzanne L. LeMole · New Providence, US
• Steven H. Nurenberg · Manalapan, US
• Joseph Thomas O'Neil · Staten Island, US
• Peter H. Stuntebeck · Little Silver, US

Key dates

• Filing date: Oct 16, 1997
• Grant date: Dec 28, 1999
• Expiry date: Oct 16, 2017

Classification

• Technology area (CPC Y): Emerging Cross-Sectional Technologies
• CPC primary: Y10S707/99943
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A customized advertising repository server is connected on the World Wide Web (WWW), which can be accessed by a registered user through his or her browser either by clicking on an icon, or by inputting the specific URL address of the particular server which stores that user's advertising repository. When the user accesses his or her customized ad repository through the browser, a composite advertising page is dynamically configured by the Customized Advertising Repository (CAR) server for that particular user based on that user's previously provided user profile. Furthermore, at least a portion of that composite advertising page can be dynamically configured on a context dependent basis determined from the particular Web site or sites that the user has accessed prior to accessing the CAR. The dynamically configured composite page or pages of advertising provided to the user may contain plural static images, streaming banners, 3-D images, animation, video and/or audio clips, using any of the technologies available on the Web for presenting textual and/or visual information. Such a composite page or pages is configured from a database which stores such images, banners, animation, etc…