Modeling a multifunctional firm operating in a competitive market with multiple brands
US6044357A · kind A · utility
Assignee
Inventor
Key dates
| Filing date | May 5, 1998 |
| Grant date | Mar 28, 2000 |
| Priority date | — |
| Expiry date | May 5, 2018 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q10/087
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method for merging product marketing control, and product inventory control, based on funds availability and funds allocation from the finance division. The computer-implemented method generates a segment-level consumer choice model for a plurality of competing brands, and aggregates that to a market-level consumer choice model. For each of a plurality of feasible marketing strategies, a brand-level demand is estimated, based on the consumer choice models. Based on a predetermined cost for each of the feasible marketing strategies, and on estimated revenues and estimated costs resulting from the corresponding estimated demand, a maximum profit yielding feasible strategy is determined.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.