Method and system for using a communication network to supply targeted streaming advertising in interactive media
US6161142A · kind A · utility
386Cited by
21References
48Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 10, 2000 |
| Grant date | Dec 12, 2000 |
| Priority date | — |
| Expiry date | Jan 10, 2020 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/46
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
A system and method for delivering programmed music and targeted advertising messages to Internet based subscribers includes a software controlled microprocessor based repository in which the dossiers of a plurality of the subscribers are stored and updated, musical content and related advertising are classified and matched. A subscriber has an appropriate microprocessor based device capable of selecting information and receiving information from the Internet. The subscriber receives the programmed music and matched advertisements from the repository over the Internet.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.