Tracking a user's purchases on the internet by associating the user with an inbound source and a session identifier
US6223215A · kind A · utility
Assignees
Inventors
Key dates
| Filing date | Sep 22, 1998 |
| Grant date | Apr 24, 2001 |
| Priority date | — |
| Expiry date | Sep 22, 2018 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/142
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method for interactive network session tracking from inbound source to net sale includes storing a unique session ID (identifier) in an entry in a session database, and associating the session ID with an inbound source (origin) of the user of an interactive network site. The user's actions, such as page views, product detail views, and shopping cart additions and deletions, can also be stored in the session database associated with the session ID. The unique session ID is embedded in a digital offer that is stored in a transaction database such that net sale data is associated with the session ID. Reporting and correlation of transaction data and the user activity data can be performed offline for analysis of purchase and traffic patterns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.