Method and apparatus for detecting actual viewing of electronic advertisements
US6275854A · kind A · utility
158Cited by
16References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 15, 1998 |
| Grant date | Aug 14, 2001 |
| Priority date | — |
| Expiry date | May 15, 2018 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2215/7813
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An apparatus and method are presented for determining actual viewing times electronic advertisements were seen by a user of a Web browser or the like while viewing documents containing advertisements. A timing manager JAVA application in combination with JAVA scripts or other dynamic HTML and cookies are used in this determination.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.