Method and apparatus for detecting actual viewing or electronic advertisements
US6279036A · kind A · utility
165Cited by
13References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 15, 1998 |
| Grant date | Aug 21, 2001 |
| Priority date | — |
| Expiry date | May 15, 2018 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L69/329
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An apparatus and method for determining rates chargeable to advertisers based upon the actual viewing time for which their advertisements were seen by a given user. This is accomplished through the use of a advertisement control plug in combination with a file used during times in which the user is not connected to the Internet or other applicable network.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.