Advertising-subsidized and advertising-enabled software
US6285985A · kind A · utility
Assignee
Inventor
Key dates
| Filing date | Apr 3, 1998 |
| Grant date | Sep 4, 2001 |
| Priority date | — |
| Expiry date | Apr 3, 2018 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention, generally speaking, provides a mechanism allowing a software developer to present advertisements through a software program. In accordance with an exemplary embodiment of the invention, an advertisement module is attached to the software program. The function of the advertisement module is to retrieve advertisements from an advertisement server and to display them to the user. The advertisements are varied to retain the interest of the user. Furthermore, information about the user may be sent to the advertisement server, allowing advertisements to be targeted to the user. Such information may include the category of the software program and the user's usage of the software program, for example. Associated with the ad server are a rules engine and a usage database. Various policies may be controlled by the software developer as well as the operator of the ad server, including the nature of information to be sent to the advertisement server, whether connection will be scheduled or will occur "opportunistically" in conjunction with user-initiated Internet access, whether prolonged inability to connect will result in use of the software being disallowed, etc. Whe…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.