Method and apparatus for analyzing data and advertising optimization
US6286005A · kind A · utility
Assignee
Inventor
Key dates
| Filing date | Mar 11, 1998 |
| Grant date | Sep 4, 2001 |
| Priority date | — |
| Expiry date | Mar 11, 2018 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/478
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The most preferred embodiment of the present invention is a computer-based decision support system that includes three main components: a database mining engine (DME); an advertising optimization mechanism; and a customized user interface that provides access to the various features of the invention. The user interface, in conjunction with the DME, provides a unique and innovative way to store, retrieve and manipulate data from existing databases containing media-related audience access data, which describe the access habits and preferences of the media audience. By using a database with a simplified storage and retrieval protocol, the data contained therein can be effectively manipulated in real time. This means that previously complex and lengthy information retrieval and analysis activities can be accomplished in very short periods of time (typically seconds instead of minutes or even hours). Further, by utilizing the advertising optimization mechanism of the present invention, businesses, networks, and advertising agencies can interactively create, score, rank and compare various proposed or actual advertising strategies in a simple and efficient manner. This allows the decisio…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.