Method and apparatus for integrated real-time interactive content insertion and monitoring in E-commerce enabled interactive digital TV
US6308327A · kind A · utility
151Cited by
21References
17Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 21, 2000 |
| Grant date | Oct 23, 2001 |
| Priority date | — |
| Expiry date | Mar 21, 2020 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An improved method and apparatus are disclosed for selectively inserting interactive content into a live TV or recorded broadcasting presentation and tracking the usage of the inserted content by end user viewers of the presentation. The method and apparatus enable operators to watch the live audiovisual programming feed, view and navigate product lists from e-commerce servers, control the insertion of interactive content into the audiovisual programming, monitor the content insertion status, and track the usage by client viewers of the inserted content in real time. It is especially useful for interactive e-commerce applications.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.