Version testing in database mining
US6317752A · kind A · utility
147Cited by
14References
24Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 9, 1998 |
| Grant date | Nov 13, 2001 |
| Priority date | — |
| Expiry date | Dec 9, 2018 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99953
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Version testing in database based marketing includes building a model for each version, based on a random test sample of potential contacts selected from a data set for each version, scoring the dataset of records of potential contacts using each version's model to produce model scores for each version and converting the model scores for each version into response rate predictions. Techniques to represent the results of scoring the dataset are described.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.