Training and testing human judgment of advertising materials
US6322368A · kind A · utility
47Cited by
15References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 21, 1999 |
| Grant date | Nov 27, 2001 |
| Priority date | — |
| Expiry date | Jul 21, 2019 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09F27/00
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An apparatus and method for training and testing human judgement concerning one or more complex human activities. Computer storage and access of a plurality of audio/visual presentations and corresponding measures of performance is provided, the presentations are played back and users are required to rank the audio/visual presentations. User rankings are compared against the corresponding measures of performance, and scores are tabulated for one or more users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.