Systems, methods and computer program products for providing time and location specific advertising via the internet

US6332127A · kind A · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Daniel Quinto Bandera · Austin, US
• Mark F. Bregman · Ridgefield, US
• Ajei Sarat Gopal · Yonkers, US
• Sandeep K. Singhal · Kirkland, US

Key dates

• Filing date: Jan 28, 1999
• Grant date: Dec 18, 2001
• Expiry date: Jan 28, 2019

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems, methods and computer program products are provided for selecting an advertising object to be displayed within a Web page requested by a user based on the geographic location of the user and/or on the time of day. Systems, methods and computer program products are provided for validating an offer within an advertising object of a Web page displayed within a Web client in communication with a Web server. Systems, methods and computer program products are also provided for changing content within an object displayed within a Web page based on changes in geographic location of a user. In addition, systems, methods and computer program products are provided for redeeming an electronic coupon stored within a first computing device, wherein the electronic coupon is valid within a designated geographic region and for a designated period of time.