Intermediate system transmitting relevant selections based on permutation function applied consumer/information signature vectors for privacy
US6345289B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 28, 1999 |
| Grant date | Feb 5, 2002 |
| Priority date | — |
| Expiry date | Apr 28, 2019 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG08B2001/085
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for client/server communications in which stored user information controls revealed and delivered information. A client system is Communicatively coupled to a server through an intermediate system, which acts as a persona module. User information about a user on the client system is stored on the client system. Information about advertising information is stored on the server. The intermediate system receives information about user information from the client system and information about advertising information from the server. The intermediate system acts as a user's agent to filter out irrelevant advertisement material. The intermediate system can also function to customize the advertisements received by the client system from the server, but not returning information about the user's interest or preferences to the server. A user's privacy may be further protected if the information returned to a server is at least partially untruthful.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.