Active marketing based on client computer configurations

US6370578B2 · kind B2 · utility

Assignee

• Mcafee.com Corporation · US

Inventors

• Siddaraya B. Revashetti · Cupertino, US
• Chandrasekar Balasubramaniam · Sunnyvale, US
• Babu Katchapalayam · Santa Clara, US
• Ravi Lingarkar · Sunnyvale, US

Key dates

• Filing date: Feb 16, 2001
• Grant date: Apr 9, 2002
• Expiry date: Feb 16, 2021

Classification

• Technology area (CPC Y): Emerging Cross-Sectional Technologies
• CPC primary: Y10S707/99955
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method for actively marketing products and services to a user of a client computer such as over a network are disclosed. A product information database comprising product summary files that facilitate determination of presence or absence of products associated with the client computer, a marketing rule knowledge base comprising opportunity rule files governing marketing opportunities, and an opportunity detection object for determination of marketing opportunities are utilized to determine active marketing opportunities and may be downloaded to the client computer from a service provider computer system. The opportunity detection object may comprise a scan engine, an opportunity analysis engine, and a presentation engine which collectively determine and present marketing information to the client computer user. The scan engine compares the client computer against the product information database to determine the configurations of the client computer and to generate a client computer inventory database. The opportunity analysis engine analyzes the client computer inventory database against the marketing rule knowledge base and generates a list of marketing opportunities…