Method of advertising by distributing targeted promotional materials inside packages of bread
US6421986B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 12, 2000 |
| Grant date | Jul 23, 2002 |
| Priority date | — |
| Expiry date | Oct 12, 2020 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09F23/00
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method for distributing promotional material is disclosed. The method, which may be practiced as a fully-automated process, calls for the use of packages of bread as unique vehicles through which selected segments of the consumer population may be targeted for advertising and other promotional activity while, at the same time, providing retailers with the ability to plan, and stock for, national and/or local promotions. The invention achieves its objectives by generating packets that contain one or more items from a multiplicity of categories of promotional materials, wherein the specific items are selected as a function of the targeted segment of the consumer population, the type of bread that is to be packaged, and the retail chain store to which the packaged bread is to be delivered.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.