Delivering targeted, enhanced advertisements across electronic networks
US6496857B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 8, 2000 |
| Grant date | Dec 17, 2002 |
| Priority date | — |
| Expiry date | Feb 8, 2020 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system in which an Internet user can designate Internet ads for later use, in response to which enhanced versions of the ads are stored in a user-associated area in a server, without interrupting the user's current activity. In another embodiment, the system delivers enhanced versions of the ads automatically and transparently to a user-associated area in a server for storage. When at a later time the user requests access to the previously stored ads, the system delivers to the user's Internet-enabled device a presentation of thumbnails of the enhanced ad versions. These thumbnails can be in the form of static images, sound or video clips, or interactive rich media. The user reviews the thumbnail presentation and upon user selection of a particular ad, the enhanced version of the ad is delivered to the user's display or other Internet-enabled device interface for appropriate user action.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.