Differential rewards with dynamic user profiling

US6571216B1 · kind B1 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Rahul Garg · Ghaziabad, IN
• Parul Mittal · New Delhi, IN
• Natwar Modani · Savanuru, IN

Key dates

• Filing date: Jan 14, 2000
• Grant date: May 27, 2003
• Expiry date: Jan 14, 2020

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0239
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A methodology and system allows a plurality of reward scheme owners to give differential rewards, through a plurality of reward distribution agents, to various users based on the user profile. The reward scheme owner may be a seller, a manufacturer, a sales promotion agent or even an intermediary. Similarly, the reward distribution agent may be an on-line or a physical retailer, a broker, a seller or an intermediary. Also the users may be consumers, businesses, brokers or other intermediaries. In one specific case, a reward scheme owner defines a plurality of reward schemes, including at least one differential reward scheme giving different rewards to different users. The reward scheme owner communicates these to a central reward scheme database server. The reward scheme owners may or may not advertise these schemes. The user visits an online or a physical store. The store acting as a reward distribution agent dynamically profiles the user, queries the central reward scheme database server if the user profile meets the criterion for one or more rewards and offers the applicable rewards to the user. The store later receives reimbursement for the rewards offered to various users, fro…