Banner advertisement selecting method
US6591248B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 29, 1999 |
| Grant date | Jul 8, 2003 |
| Priority date | — |
| Expiry date | Nov 29, 2019 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A banner advertisement selecting method is disclosed comprising the steps of (a) estimating the input probability of each attribute and the click rate of each advertisement for each attribute corresponding to an input attribute distribution of the banner advertisement and a click history of which the banner advertisement was clicked, (b) obtaining a display probability of each banner advertisement for each attribute so that the total click rate becomes maximum with conditions such as the desired number of display times of each banner advertisement being satisfied, (c) selecting a banner advertisement according to the display probability, and (d) transforming a restricted objective function maximizing problem obtained at step (b) to a transportation problem and solving the transportation problem.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.