Method for determining if a publication has not been read
US6600419B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jan 31, 2001 |
| Grant date | Jul 29, 2003 |
| Priority date | — |
| Expiry date | Jan 24, 2022 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG08B13/2434
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system and method for monitoring and for obtaining statistical information about the level of readership of promotional materials, includes providing with promotional materials RF ID tags which only become deactivated when a reader has opened the promotional material. Non-opened promotional material which has been discarded is scanned with a receiver/scanner device which identifies the promotional material pieces that have not been opened, including, optionally, the identity of the addressees who have not opened the promotional materials. Thus, statistical information and profile information is developed which improves the ability of targeting individuals for receipt of promotional materials.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.