Method, system, and apparatus for providing action selections to an image referencing a product in a video production
US6615408B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 15, 1999 |
| Grant date | Sep 2, 2003 |
| Priority date | — |
| Expiry date | Jan 15, 2019 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Disclosed are a method, apparatus and system for providing action selections to an image referencing a product in a video production. According to the disclosure a method for providing action selections to an image referencing a product in a video production, said method includes (1) communicating a video production to a reproducing apparatus, said video production comprising a placement zone and a trigger zone at least partially coincident with said placement zone, wherein said trigger zone comprises a trigger resource identifier, and wherein said placement zone comprises an image referencing a product; (2) communicating to said reproducing apparatus an indication that an action selection interface associated with said product is available in response to a request corresponding to said trigger; and (3) communicating to said reproducing apparatus a characterization of said action selection interface, wherein said action selection interface comprises a selectable action. An apparatus according to the invention may include a server programmed to interact and provide action resources to. A system according to the disclosure may include the facility communicating the video production t…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.