Modality advertisement viewing system and method
US6636247B1 · kind B1 · utility
452Cited by
12References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 31, 2000 |
| Grant date | Oct 21, 2003 |
| Priority date | — |
| Expiry date | Jan 31, 2020 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S715/962
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for extending a display of advertisements on a client web browser as provided. The method includes a response to a request for a web page presenting an advertisement associated with a web page and randomly embedding a control for proceeding to the web page in the display of the advertisement. Upon presenting the advertisement for display, a randomly displayed feature must be activated by the user. Thereupon in response to the user activation of the control, the advertisement is deleted and the display proceeds to the requested web page, thereby displaying advertisements for extended viewing by a user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.