Integral criterion for model training and method of application to targeted marketing optimization
US6640215B1 · kind B1 · utility
139Cited by
1References
9Claims
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Key dates
| Filing date | Mar 15, 2000 |
| Grant date | Oct 28, 2003 |
| Priority date | — |
| Expiry date | Mar 15, 2020 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention maximizes modeling results for targeted marketing within a specific working interval so that lift within the working interval is higher than that obtained using traditional modeling methods. It accomplishes this by explicitly solving for lift through sorting a target list by predicted output variable outcome, calculating the integral criterion of lift for a desired range by using known response and non-response data for the target list, iterating on a set of input parameters until overfitting occurs, and testing results against a validation set.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.