Method and apparatus for customized rendering of commercials
US6671880B2 · kind B2 · utility
48Cited by
13References
27Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 30, 1998 |
| Grant date | Dec 30, 2003 |
| Priority date | — |
| Expiry date | Aug 28, 2019 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively renders a selected one among multiple received versions of a commercial. In another embodiment, the entertainment system selectively renders a selected one among multiple received commercials.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.