Controlling advertising output during hold periods
US6683941B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 17, 2001 |
| Grant date | Jan 27, 2004 |
| Priority date | — |
| Expiry date | Dec 17, 2021 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2215/54
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
A method, system, and program for controlling advertising output during hold periods are provided. A context for a call on hold is detected. An advertisement is selected for output during a hold space a hold period of the call according to the context. Output of the advertisement during the hold space is controlled, wherein the advertisement is specified according to the context. The advertisement may include text messages, audio messages, video messages, for advertising a product or service or making an announcement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.