Delivering non-default items in association with search results
US6711567B2 · kind B2 · utility
15Cited by
14References
4Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 12, 2003 |
| Grant date | Mar 23, 2004 |
| Priority date | — |
| Expiry date | Feb 12, 2023 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99933
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Techniques are provided for delivering search results pages to the users of a search engine, where one or more search result listings on the search results pages include items that are not included by default. The non-default items may take many forms, including but not limited to images, banners, controls, animations, and even Java applets. The non-default items may be designed to entice the search engine users to select the search result listing with which they are associated over possibly higher-ranked search result listings that contain only default items.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.