Consumer model
US6741973B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 14, 1997 |
| Grant date | May 25, 2004 |
| Priority date | — |
| Expiry date | Sep 25, 2020 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N3/126
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A model of consumer behavior in a transaction environment such as customers moving around a bank branch, is generated from an artificial life algorithm to create a number of agents. In each agent, a genetically encoded drive, equivalent for example to hunger, is defined so as to correspond to a transaction need such as the need for cash. Interaction rules, such as navigation rules, are set for interaction between the agents and a first representation of an environment, and the program is run and the agents observed, then compared with real human behavior. The best matched agents are selected and the program run again, the steps being repeated until a required level of comparison with real behavior is reached. The model can then be used with different transaction environments to study customer behavior and to select the best branch layout or the like.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.