System and method for dynamically evaluating an electronic commerce business model through click stream analysis
US6850988B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 15, 2000 |
| Grant date | Feb 1, 2005 |
| Priority date | — |
| Expiry date | May 15, 2022 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99933
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for dynamically evaluating an electronic commerce business model through click stream analysis is disclosed. An electronic commerce business model is incorporated into a Web site. The Web site includes a plurality of related Web pages structured in a hierarchical manner. Each Web page includes one or more hyperlinks selectable by a user. A plurality of data vectors is stored. Each data vector represents a click stream path through the Web site. Each data vector includes a set of data entries that each corresponds to Web content selected via the hyperlinks in the related Web pages. Each click stream path is classified based on at least one such data entry in the data vector. The classified click stream path shares at least one common characteristic with one or more other click stream paths. The classified click stream paths are analyzed according to a pre-defined evaluation procedure directed at determining at least one of efficacy of presentation and shifts in demography. The electronic commerce business model is compared to the classified click stream paths analysis.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.