Method for customer segmentation with applications to electronic commerce
US6862574B1 · kind B1 · utility
77Cited by
2References
5Claims
0Family size
Assignee
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Key dates
| Filing date | Jul 27, 2000 |
| Grant date | Mar 1, 2005 |
| Priority date | — |
| Expiry date | Feb 26, 2023 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The customer segmentation software according to the present invention automatically finds or creates profiles of prototypical customers in a large e-commerce database. The software matches all existing customer data in the database to one or more of the prototypical customers. The resulting customer segmentation is an effective summarization of the database and is useful for a range of business applications. Applications of the customer segmentation system include the development of customized web sites, the creation of targeted promotional offers and the prediction of consumer behavior.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.