Aggregating and analyzing information about content requested in an e-commerce web environment to determine conversion rates

US6892238B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Juhnyoung Lee · Yorktown Heights, US
• Leora Morgenstern · New York, US
• Mark E. Podlaseck · Kent, US
• Edith Schonberg · Kingston, US
• David A. Wood · Hartsdale, US

Key dates

• Filing date: Mar 13, 2002
• Grant date: May 10, 2005
• Expiry date: Mar 27, 2022

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer system and method computes conversion rates for individual products and/or product categories in an e-commerce Web site for measuring the effectiveness of the marketing in the Web site, and to associate the conversion rates with metadata information about products and/or product categories on served Web pages. An aggregation process traverses the log to determine the number of one or more of the shopping activities by requesters in the Web site, to compare two or more of the activity numbers in a conversion rate, and to relate the conversion rate to one or more of the metadata fields. The conversion rates give a measure of the effectiveness of the Web site and/or portions of the Web site for sales, marketing and merchandising.