Methods and systems for dynamically serving in-stream advertisements
US6950623B2 · kind B2 · utility
140Cited by
2References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 18, 2001 |
| Grant date | Sep 27, 2005 |
| Priority date | — |
| Expiry date | Feb 5, 2023 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q20/108
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
Computer-based methods and systems for dynamically inserting advertising content into a radio broadcast are provided. Example embodiments provide a Streaming Content System that comprises one or more media servers, an ad content repository, a broadcast throughput channel, an enhanced media encoder interface, and an ad server interface. These components cooperated to request ads that are targeted according to passed personalization data. The ads are inserted dynamically into a stream of audio or video content upon detection of an ad event. To control playback delays, the ads are preferably buffered ahead of their need.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.