Universal display media exposure measurement
US6958710B2 · kind B2 · utility
144Cited by
7References
140Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 24, 2002 |
| Grant date | Oct 25, 2005 |
| Priority date | — |
| Expiry date | Jan 24, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to billboards are provided. A portable transmitter is arranged to transmit a signal containing survey participant data, and a receiver located proximately to the billboard serves to receive the signal transmitted by the transmitter.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.