System and method for inserting advertising content in broadcast programming
US6978470B2 · kind B2 · utility
147Cited by
3References
10Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 26, 2001 |
| Grant date | Dec 20, 2005 |
| Priority date | — |
| Expiry date | Dec 26, 2021 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/76
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.