Strategic internet persona assumption
US6990590B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 10, 2002 |
| Grant date | Jan 24, 2006 |
| Priority date | — |
| Expiry date | Aug 5, 2024 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2463/102
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method, computer program product, and data processing system for circumventing profiling and targeting of World Wide Web users is disclosed. A number of fictitious web “personae” are established. A user wishing to perform a particular web transaction assumes a persona that best fits the user's current needs. The user's actions are then attributed to the persona, rather than the user. When the user wishes to perform another transaction, a different persona may be assumed, depending upon the circumstances, so that any disadvantage attributable to performing the same web transaction multiple times may be eliminated. This has the dual advantage of both protecting the user's privacy and taking advantage of special offers and incentives that may be targeted to first-time customers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.