Real time electronic service interaction management system and method
US7016936B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 15, 2001 |
| Grant date | Mar 21, 2006 |
| Priority date | — |
| Expiry date | Jun 26, 2023 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99931
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The invention real time electronic service interaction management system and method facilitates presentation of information that increases the probability of desirable target interaction. Desirable target interaction includes metrics associated with campaign objectives (e.g., maximize profits) and constraints (e.g., budget constraints). The system and method automatically develops interaction motivation plans that determine a stimulation action (e.g., information presented to a target). A motivation interaction plan is a procedure utilized to determine a stimulation action to present to a target with specific attributes under certain system attributes. The present invention adaptively optimizes and tests interaction motivation plans to permit automated learning about target individual interaction activities and accordingly modify interaction motivation plans in both real time and over the lifetime of a campaign. It also facilitates the development of behavioral models that provide predictions associated with the probability of target behavior based upon a set of target characteristics and system attributes.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.