Targeted information display
US7024180B2 · kind B2 · utility
25Cited by
14References
32Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 18, 2001 |
| Grant date | Apr 4, 2006 |
| Priority date | — |
| Expiry date | Feb 2, 2023 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S345/902
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The presence of persons is detected, for example, by detecting short-range communication devices carried by the detected persons. The interests of the detected persons are then determined by reference to specific interests transmitted by the user devices and/or by reference to customer profile data. The discovered interests of the current detected persons are then used to select content for display on an electronic display during a next display slot. The display is spaced from the zone in which the persons are detected, being located at a downstream location through which most of the detected persons will pass.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.