System and method for identifying a retail customer's purchasing habits
US7028894B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 8, 2004 |
| Grant date | Apr 18, 2006 |
| Priority date | — |
| Expiry date | Sep 8, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG07G1/12
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for targeting marketing messages at a point-of-sale consumer by collecting current transactional receipt data, such as the time of a retail transaction, the date of the transaction, the number of items purchased the transaction, and the total dollar value of a transaction. The data collected from the receipt is then applied to one or more algorithms to determine which marketing messages are most likely to be successful. A predetermined number of marketing messages found most likely to be successful are then printed on the customer receipt in order of priority of expected effectiveness. The system is designed to be used in connection with a point-of-sale terminal without the need for additional hardware, such as a second printer, or the need to access historical customer data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.