System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
US7035812B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 1, 2002 |
| Grant date | Apr 25, 2006 |
| Priority date | — |
| Expiry date | Jan 26, 2024 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In a system and method for enabling information providers to influence a position for a search listing within a search result list, a database stores accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after authenticated login. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system and method then compares the bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term to determine where the listing will appear on the search results list page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.