Consumer profiling and advertisement selection system
US7062510B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 2, 1999 |
| Grant date | Jun 13, 2006 |
| Priority date | — |
| Expiry date | Dec 2, 2019 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99948
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.